LIBROS DEL AUTOR: alain ferrand

2 resultados para LIBROS DEL AUTOR: alain ferrand

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  • Olympic Marketing
    Alain Ferrand / Benoit Seguin / Jean-Loup Chappelet
    The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in a...
    Disponible

    87,90 €

  • Marketing the Sports Organisation
    Alain Ferrand / Scott McCarthy
    Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics. ...
    Disponible

    97,26 €