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Marketing Strategy for the Creative and Cultural Industries

Marketing Strategy for the Creative and Cultural Industries

Bonita Kolb / Bonita M. Kolb

314,97 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9780367419769

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Sobre IBD

This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

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  • Marketing Strategy for the Creative and Cultural Industries
    Bonita Kolb / Bonita M. Kolb
    This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. ...
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