LIBROS DEL AUTOR: bonita m kolb

12 resultados para LIBROS DEL AUTOR: bonita m kolb

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  • Marketing Strategy for the Arts
    Bonita M. Kolb
    Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. ...
    Disponible

    82,54 €

  • Marketing Strategy for the Arts
    Bonita M. Kolb
    Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. ...
    Disponible

    267,86 €

  • Absolute Essentials of Marketing Research
    Bonita M. Kolb
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. ...
    Disponible

    38,68 €

  • Entrepreneurship in the Arts
    Bonita M. Kolb
    This popular book, now in its third edition, teaches business concepts in a way that is relevant to the way that creative students learn. ...
    Disponible

    99,99 €

  • Entrepreneurship in the Arts
    Bonita M. Kolb
    This popular book, now in its third edition, teaches business concepts in a way that is relevant to the way that creative students learn. ...
    Disponible

    301,54 €

  • Absolute Essentials of Marketing Research
    Bonita M. Kolb
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. ...
    Disponible

    96,83 €

  • Event Management for the Tourism and Hospitality Industries
    Bonita M. Kolb
    Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. ...
    Disponible

    268,38 €

  • Event Management for the Tourism and Hospitality Industries
    Bonita M. Kolb
    Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on c...
    Disponible

    80,44 €

  • Marketing Strategy for the Creative and Cultural Industries
    Bonita Kolb / Bonita M. Kolb
    This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. ...
    Disponible

    314,97 €

  • Marketing Strategy for the Creative and Cultural Industries
    Bonita Kolb / Bonita M. Kolb
    This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. ...
    Disponible

    82,33 €

  • Marketing for Cultural Organizations
    Bonita M. Kolb
    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. ...
    Disponible

    268,26 €

  • Marketing for Cultural Organizations
    Bonita M. Kolb
    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. ...
    Disponible

    118,11 €