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Marketing Strategies for Services

Marketing Strategies for Services

Kostecki / M. M. Kostecki / MMKostecki

200,74 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
1994
Materia
Publicidad
ISBN:
9780080423890

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Sobre IBD

What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? This work presents a fresh approach to questions of marketing strategies for services in global markets.

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