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Marketing stosowany w bibliotekach uniwersyteckich

Marketing stosowany w bibliotekach uniwersyteckich

Midinai Gomes Bezerra

41,38 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208640729
41,38 €
IVA incluido
Disponible

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Sobre IBD

Porusza kwestię marketingu stosowanego w bibliotekach uniwersyteckich. Argumentuje, że w obecnym kontekście, w XXI wieku, marketing jest narzędziem, które generuje korzyści dla każdej organizacji, ponieważ jest to filozofia zarządzania, która tworzy i dodaje wartość do przyjętych w nich procedur. W tym sensie badania, o których mowa, mają na celu przeprowadzenie analizy marketingu stosowanego w bibliotekach uniwersyteckich, a w szczególności mają na celu konceptualizację marketingu poprzez przedstawienie przeglądu historycznego do dnia dzisiejszego; zdefiniowanie bibliotek uniwersyteckich w obecnym kontekście; oraz zweryfikowanie wartości marketingu poprzez wykorzystanie jego praktyk stosowanych w bibliotekach uniwersyteckich, pokazując, w jaki sposób można go zastosować.

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