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Il marketing applicato alle biblioteche universitarie

Il marketing applicato alle biblioteche universitarie

Midinai Gomes Bezerra

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208640798
41,38 €
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Sobre IBD

Affronta il tema del marketing applicato alle biblioteche universitarie. Sostiene che nel contesto attuale, il XXI secolo, il marketing è uno strumento che genera vantaggi per qualsiasi organizzazione, in quanto è una filosofia di gestione che crea e aggiunge valore alle procedure adottate in esse. In questo senso, la ricerca in questione si propone di effettuare un’analisi del marketing applicato alle biblioteche universitarie e, nello specifico, mira a concettualizzare il marketing fornendo una panoramica storica fino ai giorni nostri; a definire le biblioteche universitarie nel contesto attuale; e a verificare il valore del marketing attraverso l’uso delle sue pratiche applicate alle biblioteche universitarie, dimostrando come può essere applicato.

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