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Marketing in Universitätsbibliotheken

Marketing in Universitätsbibliotheken

Midinai Gomes Bezerra

41,38 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208640781
41,38 €
IVA incluido
Disponible

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Sobre IBD

befasst sich mit der Frage des Marketings in Universitätsbibliotheken. Es wird argumentiert, dass Marketing im gegenwärtigen Kontext, dem 21. Jahrhundert, ein Instrument ist, das jeder Organisation Vorteile verschafft, da es eine Managementphilosophie ist, die einen Mehrwert für die in ihnen angewandten Verfahren schafft und sie aufwertet. In diesem Sinne zielt die vorliegende Untersuchung darauf ab, eine Analyse des Marketings in Universitätsbibliotheken vorzunehmen und insbesondere das Marketing zu konzeptualisieren, indem ein historischer Überblick bis zum heutigen Tag gegeben wird; Universitätsbibliotheken im heutigen Kontext zu definieren; und den Wert des Marketings durch den Einsatz seiner Praktiken in Universitätsbibliotheken zu überprüfen und zu zeigen, wie es angewendet werden kann.

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