Marketing oparty na danych w branży spożywczej

Marketing oparty na danych w branży spożywczej

Milad Shemshaki

65,49 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786202376044
65,49 €
IVA incluido
Disponible

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Sobre IBD

Niniejsze badanie przedstawia kompleksowy model marketingu opartego na danych dostosowany do sektora spożywczego, identyfikując 13 kluczowych elementów poprzez systematyczny przegląd literatury. Kładąc nacisk na segmentację klientów, personalizację i analitykę predykcyjną, model ten pokazuje, w jaki sposób dane mogą zwiększyć sprzedaż i lojalność. Wyniki badań oferują strategiczne ramy dla sprzedawców detalicznych, którzy chcą skutecznie wykorzystywać dane na konkurencyjnym rynku.

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