Data-Driven Marketing in Grocery Industry

Data-Driven Marketing in Grocery Industry

Milad Shemshaki

65,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786207810864
65,35 €
IVA incluido
Disponible

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Sobre IBD

This study presents a comprehensive model of data-driven marketing tailored to the grocery sector, identifying 13 key components through a systematic literature review. Emphasising customer segmentation, personalisation, and predictive analytics, the model demonstrates how data can enhance sales and loyalty. The findings offer a strategic framework for retailers seeking to leverage data effectively in a competitive market.

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