Marketing baseado em dados no setor de alimentos

Marketing baseado em dados no setor de alimentos

Milad Shemshaki

65,49 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786202375979
65,49 €
IVA incluido
Disponible

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Sobre IBD

Este estudo apresenta um modelo abrangente de marketing baseado em dados adaptado ao sector das mercearias, identificando 13 componentes-chave através de uma análise sistemática da literatura. Dando ênfase à segmentação dos clientes, à personalização e à análise preditiva, o modelo demonstra como os dados podem aumentar as vendas e a fidelização. As conclusões oferecem um quadro estratégico para os retalhistas que procuram tirar partido dos dados de forma eficaz num mercado competitivo.

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