Marketing basato sui dati nel settore alimentare

Marketing basato sui dati nel settore alimentare

Milad Shemshaki

65,49 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786202376020
65,49 €
IVA incluido
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Sobre IBD

Questo studio presenta un modello completo di data-driven marketing adattato al settore grocery, identificando 13 componenti chiave attraverso una revisione sistematica della letteratura. Ponendo l’accento sulla segmentazione dei clienti, sulla personalizzazione e sull’analisi predittiva, il modello dimostra come i dati possano migliorare le vendite e la fedeltà. I risultati offrono un quadro strategico per i rivenditori che cercano di sfruttare i dati in modo efficace in un mercato competitivo.

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