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Marketing online para a geração com mais de 50 anos

Marketing online para a geração com mais de 50 anos

Michael Lackner

59,33 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202334983
59,33 €
IVA incluido
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Sobre IBD

A sociedade enfrenta uma mudança demográfica. Os clientes com mais de 50 anos representam a maior parte da população na Áustria e têm ainda o maior poder de compra. Por isso, é hora das empresas tomarem consciência dessa mudança e responderem às novas circunstâncias que estão a surgir. Ao mesmo tempo, a geração com mais de 50 anos é o maior grupo de utilizadores da Internet. Assim, é importante que as empresas adaptem a sua presença na Internet para os idosos. Por isso, este trabalho analisa a mudança demográfica na Áustria com base em dados da Statistik Austria, bem como a sua importância e potencial. Com base numa investigação empírica, duas entrevistas com especialistas e pesquisa bibliográfica, são elaborados os pontos mais importantes para um site adequado para idosos e são apresentadas e justificadas recomendações gerais para a comunicação com a geração com mais de 50 anos.

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