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Marketing internetowy dla pokolenia 50+

Marketing internetowy dla pokolenia 50+

Michael Lackner

59,39 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202334990
59,39 €
IVA incluido
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Sobre IBD

Społeczeństwo stoi w obliczu zmian demograficznych. Klienci powyżej 50 roku życia stanowią największą grupę w Austrii i dysponują największą siłą nabywczą. Dlatego też nadszedł czas, aby przedsiębiorstwa uświadomiły sobie te zmiany i dostosowały się do nowych warunków. Jednocześnie pokolenie 50+ należy do największych grup użytkowników Internetu. Dlatego też przedsiębiorstwa powinny dostosować swoją obecność w Internecie do potrzeb seniorów. W niniejszej pracy przedstawiono zmiany demograficzne w Austrii na podstawie danych Statistik Austria oraz wykazano ich znaczenie i potencjał. Na podstawie badań empirycznych, dwóch ankiet przeprowadzonych wśród ekspertów oraz przeglądu literatury opracowano najważniejsze punkty dotyczące strony internetowej przyjaznej seniorom oraz przedstawiono i uzasadniono ogólne zalecenia dotyczące komunikacji z pokoleniem 50+.

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