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Marketing Management and Communications in the Public Sector

Marketing Management and Communications in the Public Sector

Jean-Patrick Villeneuve / Martial Pasquier

301,72 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781138655799

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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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