LIBROS DEL AUTOR: martial pasquier

2 resultados para LIBROS DEL AUTOR: martial pasquier

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  • Place Branding and Marketing from a Policy Perspective
    Martial Pasquier / Renaud Vuignier / Vincent Mabillard
    Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. ...
    Disponible

    82,23 €

  • Marketing Management and Communications in the Public Sector
    Jean-Patrick Villeneuve / Martial Pasquier
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfu...
    Disponible

    89,36 €