LIBROS DEL AUTOR: jean patrick villeneuve

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  • Marketing Management and Communications in the Public Sector
    Jean-Patrick Villeneuve / Martial Pasquier
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfu...
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    89,36 €