Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Marketing for Cultural Organizations
Marketing for Cultural Organizations

Marketing for Cultural Organizations

Bonita M. Kolb

118,11 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9780415626972
118,11 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
    Disponible

    25,15 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
    Disponible

    131,38 €

  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
    Disponible

    112,16 €

  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
    Disponible

    32,29 €

  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Marketing Strategy for the Arts
    Bonita M. Kolb
    Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. ...
    Disponible

    82,54 €

  • Marketing Strategy for the Arts
    Bonita M. Kolb
    Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. ...
    Disponible

    267,86 €

  • Absolute Essentials of Marketing Research
    Bonita M. Kolb
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. ...
    Disponible

    38,68 €

  • Entrepreneurship in the Arts
    Bonita M. Kolb
    This popular book, now in its third edition, teaches business concepts in a way that is relevant to the way that creative students learn. ...
    Disponible

    99,99 €

  • Entrepreneurship in the Arts
    Bonita M. Kolb
    This popular book, now in its third edition, teaches business concepts in a way that is relevant to the way that creative students learn. ...
    Disponible

    301,54 €

  • Absolute Essentials of Marketing Research
    Bonita M. Kolb
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. ...
    Disponible

    96,83 €