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Absolute Essentials of Marketing Research

Absolute Essentials of Marketing Research

Bonita M. Kolb

38,68 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9780367760342
38,68 €
IVA incluido
Disponible

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Sobre IBD

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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