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Market New Products Successfully

Market New Products Successfully

Simulated Test Marketing

Clancy / Kevin J Clancy / Kevin J. Clancy / Kevin JClancy / Marianne McGarry Wolf / Peter C Krieg / Peter C. Krieg / Peter CKrieg

77,11 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2002
Materia
Empresa y gestión
ISBN:
9780739104255
77,11 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

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