LIBROS DEL AUTOR: kevin j clancy

3 resultados para LIBROS DEL AUTOR: kevin j clancy

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  • Counterintuitive Marketing
    Kevin J. Clancy / Kevin JClancy / Peter C. Krieg / Peter CKrieg
    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers.In Counterintuitive Marketing, Clancy and ...
    Disponible

    20,64 €

  • Market New Products Successfully
    Clancy / Kevin J Clancy / Kevin J. Clancy / Kevin JClancy / Marianne McGarry Wolf / Peter C Krieg / Peter C. Krieg / Peter CKrieg
    Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing pl...
    Disponible

    77,11 €

  • Uncover the Hidden Power of Television Programming
    David W. Lloyd / Kevin J. Clancy
    Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm’s advertising m...
    Disponible

    144,13 €