LIBROS DEL AUTOR: peter c krieg

2 resultados para LIBROS DEL AUTOR: peter c krieg

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  • Counterintuitive Marketing
    Kevin J. Clancy / Kevin JClancy / Peter C. Krieg / Peter CKrieg
    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers.In Counterintuitive Marketing, Clancy and ...
    Disponible

    20,64 €

  • Market New Products Successfully
    Clancy / Kevin J Clancy / Kevin J. Clancy / Kevin JClancy / Marianne McGarry Wolf / Peter C Krieg / Peter C. Krieg / Peter CKrieg
    Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing pl...
    Disponible

    77,11 €