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Markentreue bei Smartphone-Marken

Markentreue bei Smartphone-Marken

Said Tezel

52,80 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208957599
52,80 €
IVA incluido
Disponible

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Sobre IBD

Der Zweck dieser Untersuchung ist es, die Unterschiede in der Markentreue zwischen Nutzern verschiedener Smartphone-Marken unter Berücksichtigung der Konstrukte Markentreue, Zufriedenheit, Vertrauen, Markenbindung, bisherige Erfahrungen, Produktkategorie-Bindung und Marken-Community-Bindung zu ermitteln. Im Rahmen des explorativen Charakters der Untersuchung wurde ein quantitativer Online-Fragebogen entwickelt, mit dem die Markenpräferenzen, Upgrade-Zyklen, Zufriedenheit, Produktkategorie-Bindung, Marken-Community-Bindung, Markenbindung und Markentreue von Smartphone-Nutzern gemessen wurden.

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