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Fedeltà al marchio nei marchi di smartphone

Fedeltà al marchio nei marchi di smartphone

Said Tezel

52,74 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208957568
52,74 €
IVA incluido
Disponible

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Sobre IBD

Lo scopo di questa ricerca è identificare le variazioni della fedeltà al marchio tra gli utenti di diversi marchi di smartphone, tenendo conto dei concetti di fedeltà al marchio quali soddisfazione, fiducia, attaccamento al marchio, esperienze passate, coinvolgimento nella categoria di prodotto e coinvolgimento nella comunità del marchio. Nell’ambito della natura esplorativa della ricerca, è stato elaborato un questionario quantitativo online che ha misurato le preferenze dei consumatori di smartphone in termini di marca, cicli di aggiornamento, soddisfazione, coinvolgimento nella categoria di prodotto, coinvolgimento nella comunità del marchio, attaccamento al marchio e fedeltà al marchio.

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