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Launchcode

Launchcode

Larry Mickelberg

11,49 €
IVA incluido
Disponible
Editorial:
Axonal.AI LLC
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781968615024
11,49 €
IVA incluido
Disponible

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Sobre IBD

Volume 2: The Commercial AI Playbook reveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding the commercial stack-task by task, role by role-with intelligent agents at the core. For leaders of brand, field, and agency teams, it’s a playbook for speed, adaptability, and competitive advantage in the era of AI-powered precision.

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Otros libros del autor

  • Launchcode
    Larry Mickelberg
    Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial ...
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    14,90 €