LIBROS DEL AUTOR: larry mickelberg

2 resultados para LIBROS DEL AUTOR: larry mickelberg

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  • Launchcode
    Larry Mickelberg
    Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial ...
    Disponible

    14,90 €

  • Launchcode
    Larry Mickelberg
    Volume 2: The Commercial AI Playbook reveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding th...
    Disponible

    11,49 €