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Launchcode

Launchcode

Larry Mickelberg

14,90 €
IVA incluido
Disponible
Editorial:
Axonal.AI LLC
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781968615017
14,90 €
IVA incluido
Disponible

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Sobre IBD

Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.

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Otros libros del autor

  • Launchcode
    Larry Mickelberg
    Volume 2: The Commercial AI Playbook reveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding th...
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