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Kampanie społeczne w przemyśle spożywczym

Kampanie społeczne w przemyśle spożywczym

Lisa Maria Pfaff

55,29 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208855123
55,29 €
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Sobre IBD

Niniejsza praca dotyczy kampanii społecznych w przemyśle spożywczym. Przedmiotem analizy i opisu są przemysł spożywczy, problemy z nim związane oraz rola interesariuszy i organizacji pozarządowych, a także definicja kampanii społecznej, znaczenie zrównoważonego rozwoju, społecznej odpowiedzialności biznesu i komunikacji w zakresie zrównoważonego rozwoju. Po omówieniu podstaw teoretycznych, uwaga skupia się na praktycznym przykładzie firmy Volvic i krytycznej analizie kampanii społecznej „1 litr za 10 litrów'. W podsumowaniu wyjaśniono narzędzia skutecznych kampanii społecznych w przemyśle spożywczym i wskazano możliwości ich optymalizacji.

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