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Campanhas sociais na indústria alimentar

Campanhas sociais na indústria alimentar

Lisa Maria Pfaff

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208855130
55,35 €
IVA incluido
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Sobre IBD

Este trabalho trata da campanha social na indústria alimentar. A indústria alimentar, os seus problemas e o papel das partes interessadas e das ONG serão analisados e apresentados, bem como a definição de campanha social, a importância da sustentabilidade, da responsabilidade social das empresas e da comunicação da sustentabilidade. Após os fundamentos da parte teórica, o foco é direcionado para o exemplo prático da Volvic e a análise crítica da campanha social 1 litro por 10 litros. Na conclusão, são explicados os instrumentos de campanhas sociais bem-sucedidas na indústria alimentar e são apresentadas possibilidades de otimização.

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