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Campagne sociali nell’industria alimentare

Campagne sociali nell’industria alimentare

Lisa Maria Pfaff

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208855116
55,29 €
IVA incluido
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Sobre IBD

Il presente lavoro tratta il tema delle campagne sociali nell’industria alimentare. Verranno esaminati e illustrati l’industria alimentare, le sue problematiche e il ruolo degli stakeholder e delle ONG, nonché la definizione di campagna sociale, l’importanza della sostenibilità, della responsabilità sociale d’impresa e della comunicazione sulla sostenibilità. Dopo aver illustrato i fondamenti teorici, l’attenzione si concentra sull’esempio pratico di Volvic e sull’analisi critica della campagna sociale '1 litro per 10 litri'. Nella conclusione vengono spiegati gli strumenti di una campagna sociale di successo nell’industria alimentare e vengono indicate le possibilità di ottimizzazione.

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