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Interpreting Consumer Choice

Interpreting Consumer Choice

Gordon Foxall

97,81 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Empresa y gestión
ISBN:
9780415717533
97,81 €
IVA incluido
Disponible

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Sobre IBD

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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