LIBROS DEL AUTOR: gordon foxall

25 resultados para LIBROS DEL AUTOR: gordon foxall

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  • The Continuum of Consumer Choice
    Gordon R. Foxall
    The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. ...
    Disponible

    82,78 €

  • The Continuum of Consumer Choice
    Gordon R. Foxall
    The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. ...
    Disponible

    254,57 €

  • The Theory of the Marketing Firm
    Gordon R. Foxall
    The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It  assumes the propos...
    Disponible

    170,28 €

  • The Routledge Companion to Consumer Behavior Analysis
    Gordon Foxall
    Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f ...
    Disponible

    106,02 €

  • The Theory of the Marketing Firm
    Gordon R. Foxall
    The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It  assumes the propos...
    Disponible

    168,83 €

  • Addiction as Consumer Choice
    Gordon Foxall
    This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion. ...
    Disponible

    84,12 €

  • Perspectives on Consumer Choice
    Gordon R. Foxall
    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consume...
    Disponible

    66,06 €

  • Context and Cognition in Consumer Psychology
    Gordon Foxall
    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elab...
    Disponible

    77,58 €

  • Consumers in Context
    Gordon Foxall
    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research. ...
    Disponible

    96,05 €

  • Consumer Behaviour (RLE Consumer Behaviour)
    Gordon Foxall
    This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the...
    Disponible

    95,06 €

  • Perspectives on Consumer Choice
    Gordon R. Foxall
    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consume...
    Disponible

    64,37 €

  • Perspectives on Consumer Choice
    Gordon R. Foxall
    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consume...
    Disponible

    47,83 €

  • Addiction as Consumer Choice
    Gordon Foxall
    This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion. ...
    Disponible

    301,89 €

  • Corporate Innovation (RLE Marketing)
    Gordon Foxall
    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketi...
    Disponible

    87,96 €

  • Strategic Marketing Management (RLE Marketing)
    Gordon Foxall
    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters whi...
    Disponible

    87,93 €

  • The Routledge Companion to Consumer Behavior Analysis
    Gordon Foxall
    Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology for understanding consumer preference by brin...
    Disponible

    436,05 €

  • Consumers in Context
    Gordon Foxall
    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research. ...
    Disponible

    503,19 €

  • Consumer Behaviour (RLE Consumer Behaviour)
    Gordon Foxall / Gordon R. Foxall
    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of th...
    Disponible

    220,88 €

  • Corporate Innovation (RLE Marketing)
    Gordon Foxall
    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketi...
    Disponible

    267,87 €

  • Strategic Marketing Management (RLE Marketing)
    Gordon Foxall
    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters whi...
    Disponible

    267,84 €

  • Marketing in the Service Industries
    Gordon Foxall
    First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry. ...
    Disponible

    57,14 €

  • Interpreting Consumer Choice
    Gordon Foxall
    This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. ...
    Disponible

    97,81 €

  • Interpreting Consumer Choice
    Gordon Foxall
    This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. ...
    Disponible

    315,59 €

  • Understanding Consumer Choice
    G. R. Foxall / Gordon R. Foxall
    This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and consumer research have well-developed theories that derive from the first, social cognitive, approach, there is little theory-development that relates choi...
    Disponible

    132,81 €

  • Consumer Choice
    Gordon R Foxall
    ...
    Disponible

    36,25 €