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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis

Gordon Foxall

106,02 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Psicología social, grupal o colectiva
ISBN:
9781032242460
106,02 €
IVA incluido
Disponible

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Sobre IBD

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

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