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Internet Mercenaries and Viral Marketing

Internet Mercenaries and Viral Marketing

Internet Mercenaries and Viral Marketing

Chengyu Cao / Dana Sing-Yung Ed Sing-Yung Ed Sin Wu / Dana Sing-Yung EdSing-Yung EdSin Wu / Mei Wu / Peter Jakubowicz

229,73 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781466645783
229,73 €
IVA incluido
Disponible

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Sobre IBD

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese 'pushing hand' operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

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