LIBROS DEL AUTOR: peter jakubowicz

1 resultados para LIBROS DEL AUTOR: peter jakubowicz

peter jakubowicz Eliminar filtro Quitar filtros
  • Internet Mercenaries and Viral Marketing
    Chengyu Cao / Dana Sing-Yung Ed Sing-Yung Ed Sin Wu / Dana Sing-Yung EdSing-Yung EdSin Wu / Mei Wu / Peter Jakubowicz
    Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to i...
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