LIBROS DEL AUTOR: chengyu cao

2 resultados para LIBROS DEL AUTOR: chengyu cao

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  • Text Genres and Registers
    Chengyu Alex Fang / Jing Cao
    ...
    Disponible

    67,26 €

  • Internet Mercenaries and Viral Marketing
    Chengyu Cao / Dana Sing-Yung Ed Sing-Yung Ed Sin Wu / Dana Sing-Yung EdSing-Yung EdSin Wu / Mei Wu / Peter Jakubowicz
    Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to i...
    Disponible

    229,73 €