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Internazionalizzazione delle PMI del settore alimentare e vendita al dettaglio globale

Internazionalizzazione delle PMI del settore alimentare e vendita al dettaglio globale

Ljupcho Veleski

57,21 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Negocios internacionales
ISBN:
9786208243241
57,21 €
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Sobre IBD

'Perché', ’come’ e ’quando’ le PMI agroalimentari gestiscono il loro percorso verso il mercato globale e ’quali’ sono le implicazioni sulle loro performance internazionali causate dalla collaborazione con le catene di distribuzione globale? I risultati implicano che l’internazionalizzazione delle PMI agroalimentari è imperativa se vogliono essere in linea con le tendenze del settore FMCG e della distribuzione globale. La collaborazione con le catene di distribuzione globale e regionale ha un impatto positivo sul processo di internazionalizzazione delle PMI e sulle loro performance aziendali complessive.

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