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Internationalisierung von KMU in der Verarbeitung von Lebensmitteln und globaler Einzelhandel

Internationalisierung von KMU in der Verarbeitung von Lebensmitteln und globaler Einzelhandel

Ljupcho Veleski

57,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Negocios internacionales
ISBN:
9786208243210
57,20 €
IVA incluido
Disponible

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Sobre IBD

„Warum', ‚wie’ und ‚wann’ bewältigen KMU in der Lebensmittelverarbeitung ihren Weg zum globalen Markt und ‚welche’ Auswirkungen hat die Zusammenarbeit mit den globalen Einzelhandelsketten auf ihre internationale Leistung? Die Ergebnisse deuten darauf hin, dass die Internationalisierung der KMU in der Lebensmittelverarbeitung unerlässlich ist, wenn sie mit den Trends im FMCG-Sektor und im globalen Einzelhandel Schritt halten wollen. Die Zusammenarbeit mit globalen und regionalen Einzelhandelsketten wirkt sich positiv auf den Internationalisierungsprozess der KMU und auf ihre allgemeine Geschäftsleistung aus.

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