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Internacionalização das PME de transformação de alimentos e comércio retalhista global

Internacionalização das PME de transformação de alimentos e comércio retalhista global

Ljupcho Veleski

57,21 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Negocios internacionales
ISBN:
9786208243258
57,21 €
IVA incluido
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Sobre IBD

'Porquê', ’como’ e ’quando’ as PMEs de transformação de alimentos gerem o seu caminho para o mercado global e ’quais’ são as implicações no seu desempenho internacional causadas pela colaboração com as cadeias de retalho globais? Os resultados implicam que a internacionalização das PMEs do sector alimentar é imperativa se estas quiserem estar em linha com as tendências do sector dos produtos de grande consumo e da indústria retalhista global. A colaboração com cadeias de retalho globais e regionais tem um impacto positivo no processo de internacionalização das PME e nos seus desempenhos empresariais globais.

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