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Innowacje w bankowości; Usługi finansowe oparte na Internecie

Innowacje w bankowości; Usługi finansowe oparte na Internecie

Dejan Pesic

53,85 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786209414282
53,85 €
IVA incluido
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Innowacje w bankowości; Jak wdrożenie produktów i usług internetowych, takich jak internetowe usługi finansowe ING Direct, wpłynęło na tradycyjny model bankowości detalicznej w ciągu ostatnich pięciu lat, licząc od 2012 r. Celem niniejszego artykułu jest ocena innowacji technicznych w sektorze bankowym. Wykorzystany model opiera się na bankowości ING Direct, która wykorzystuje technologie internetowe i mobilne, aby w stosunkowo krótkim czasie stać się jednym z głównych graczy na rynku bankowym. Ponadto przypomina on, że innowacje techniczne są nieustanne i że aby utrzymać wzrost, a nawet pozostać w grze, instytucje bankowe muszą zaakceptować zmiany i wykorzystać korzyści, jakie one oferują.

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