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Innovazione nel settore bancario; servizi finanziari basati su Internet

Innovazione nel settore bancario; servizi finanziari basati su Internet

Dejan Pesic

53,85 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786209416842
53,85 €
IVA incluido
Disponible

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Sobre IBD

Innovazione nel settore bancario; in che modo il modello tradizionale di banca al dettaglio è stato influenzato dall’implementazione di prodotti e servizi basati su Internet, come i servizi finanziari online di ING Direct, negli ultimi cinque anni a partire dal 2012. Lo scopo di questo documento è valutare l’innovazione tecnica nel settore bancario. Il modello utilizzato si basa sul banking di ING Direct che utilizza Internet e la tecnologia mobile per diventare un attore bancario di primo piano in un periodo di tempo relativamente breve. Inoltre, è un promemoria del fatto che l’innovazione tecnica è costante e che, per sostenere la crescita e persino rimanere in gioco, gli istituti bancari devono accettare i cambiamenti e cogliere i vantaggi che questi possono offrire.

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