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Information Asymmetry in Online Advertising

Information Asymmetry in Online Advertising

Jan W. Wiktor / Katarzyna Sanak-Kosmowska

268,11 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9780367652128

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This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

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  • Information Asymmetry in Online Advertising
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    This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. ...
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