LIBROS DEL AUTOR: jan w wiktor

1 resultados para LIBROS DEL AUTOR: jan w wiktor

jan w wiktor Eliminar filtro Quitar filtros
  • Information Asymmetry in Online Advertising
    Jan W. Wiktor / Katarzyna Sanak-Kosmowska
    This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. ...
    Disponible

    80,09 €