LIBROS DEL AUTOR: katarzyna sanak kosmowska

2 resultados para LIBROS DEL AUTOR: katarzyna sanak kosmowska

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  • Evaluating Social Media Marketing
    Katarzyna Sanak-Kosmowska
    This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing. ...
    Disponible

    80,29 €

  • Information Asymmetry in Online Advertising
    Jan W. Wiktor / Katarzyna Sanak-Kosmowska
    This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. ...
    Disponible

    80,09 €