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Human Resource and Marketing

Human Resource and Marketing

Fasahat Nazir Buchoo

65,74 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786209463136
65,74 €
IVA incluido
Disponible

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Sobre IBD

This book presents an integrated view of Human Resource Management and Marketing, explaining how employee management and customer-focused strategies together drive organizational success. It covers the evolution and scope of HRM, including planning, recruitment, training, performance management, compensation, and engagement, and links these with core marketing concepts such as consumer behavior, segmentation, branding, marketing mix, digital marketing, and analytics. The book emphasizes employer branding, internal marketing, culture, and strategic alignment, showing how HR and Marketing collaborate to align employee experience with customer experience for sustainable competitive advantage.

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