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Handbook of Public Relations

Handbook of Public Relations

Robert L. Heath

100,20 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9781412909549
100,20 €
IVA incluido
Disponible

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Sobre IBD

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

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