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Management of Corporate Communication

Management of Corporate Communication

Robert L. Heath

94,56 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1994
Materia
Estudios de comunicación
ISBN:
9780805815528
94,56 €
IVA incluido
Disponible

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Sobre IBD

While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.

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