LIBROS DEL AUTOR: robert l heath

10 resultados para LIBROS DEL AUTOR: robert l heath

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  • Social Media and Public Relations
    Judy Motion / Robert L. Heath / Shirley Leitch
    The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. ...
    Disponible

    84,13 €

  • Social Media and Public Relations
    Judy Motion / Robert L. Heath / Shirley Leitch
    The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. This book will be of interest to students, researchers ...
    Disponible

    315,43 €

  • The SAGE Handbook of Public Relations
    Robert L. Heath
    Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a p...
    Disponible

    227,45 €

  • Strategic Issues Management
    Michael J. Palenchar / Robert L. Heath
    Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization’s 'house' in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath...
    Disponible

    326,36 €

  • Strategic Issues Management
    Michael James Palenchar / Robert L. Heath
    ...
    Disponible

    268,93 €

  • Today’s Public Relations
    Robert L. Heath / W. Timothy Coombs
    ...
    Disponible

    331,03 €

  • Handbook of Public Relations
    Robert L. Heath
    The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. ...
    Disponible

    100,20 €

  • Handbook of Public Relations
    Robert L. Heath
    ...
    Disponible

    216,01 €

  • Human Communication Theory and Research
    Jennings Bryant / Robert L. Heath
    This text examines the current state of theory and research in communication, providing a broad introductory overview. For students in all areas of communication study. ...
    Disponible

    169,60 €

  • Management of Corporate Communication
    Robert L. Heath
    While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates. ...
    Disponible

    94,56 €