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Global Advertising in a Global Culture

Global Advertising in a Global Culture

Global Advertising in a Global Culture

Thomas H P Gould / Thomas H. P. Gould / Thomas HPGould

129,07 €
IVA incluido
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Editorial:
Bloomsbury Publishing plc
Año de edición:
2015
Materia
Publicidad
ISBN:
9780810886438

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Sobre IBD

Gould explores the commerical and cultural underpinnings of advertising—and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

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