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Fatores de sucesso na venda direta

Fatores de sucesso na venda direta

Katharina-Antonia Helscher

101,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786209955488
101,20 €
IVA incluido
Disponible

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Sobre IBD

O livro aborda o tema dos fatores de sucesso na venda direta. Analisa em pormenor quais são esses fatores de sucesso e o que a venda direta envolve. Neste contexto, são distinguidas as várias formas de venda direta. Assim, é possível responder à questão de investigação: Quais são os fatores de sucesso para o consultor de vendas na venda direta, ilustrados através do exemplo de uma organização de venda direta? O tema é abordado tanto do ponto de vista teórico como através de investigação empírica e qualitativa. Com a ajuda da investigação qualitativa, é possível analisar a literatura, para, por fim, apresentar recomendações práticas para as pessoas interessadas na venda direta.

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