Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The book explores the topic of success factors in direct selling. It examines in detail what these success factors are and what direct selling entails, distinguishing between the various forms of direct selling. This enables the research question - ’What success factors exist for sales consultants in direct selling, illustrated using the example of a direct selling organisation?’ - to be answered. The topic is addressed both theoretically and through empirical, qualitative research. Qualitative research enables the literature to be reviewed, ultimately providing recommendations for action for those interested in direct sales.
